Blvck and Fortnite Team Up for Gaming Clothing, Accessories

Blvck Paris X Fortnite Reveal Clothing and Lifestyle Collection

The clothing and lifestyle collection created by Blvck, a global lifestyle brand, and Fortnite by Epic Games will be offered at Blvck Stores and online.

On Monday, it will be for sale and will be a continuing collaboration.

The line includes T-shirts, hoodies, shorts, and lifestyle accessories with images of well-known figures and references from the well-known game, including Peely and Cuddle Team Leader. T-shirts from Blvck x Fortnite start at $90, while hoodies start at $120 and go higher. A tumbler is also available, with a suggested retail price of $65.

Julian O’hayon, chief executive officer and designer of Blvck, and his team developed the Blvck x Fortnite products. Designers from Blvck Paris used Epic Games’ real-time 3D creation tool, Unreal Engine, to render the promotional video.

O’hayon told WWD, “Through our partnership with Fortnite, the most recognizable gaming company is invited to experience our Blvck way of life and aesthetic. We’re making custom goods with an emphasis on quality, design, and minimalism that will make Fortnite and Black Panther fans alike proud. A high-end clothing line and accessories for everyday use and video games will be included in the product line.”


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