Glencroft Strides into the Wool Insole Market

Glencroft Strides into the Wool Insole Market

Glencroft, a clothing company based in Clapham, has released the first insole for which British Wool has granted a license.

The insoles are made from 100 percent British Wool and have been launched following over a year of product development by Edward Sexton, owner, and partner at Glencroft.

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Based in a 200-year-old converted barn in the Yorkshire Dales National Park, Glencroft is a family-run clothing and accessories business that makes traditional, luxury clothing made from natural fibers including British wool, sheepskin and Harris Tweed.

The sole source of the wool used to make Glencroft’s insoles—the first and only insoles granted a British Wool license—is British sheep farmers. It is the most traceable insole on the market because the family even saw to it that the packaging was printed locally in Yorkshire.

Edward Sexton, a partner alongside his parents Richard and Justina who set the business up over 30 years ago said: “As a company, we place more and more value on product provenance and traceability, as do our constantly more socially and environmentally conscious customers.

“We take great pride in being one of the businesses “breaking the mold” and reviving the use of wool from regional sheep farmers in traditional wool products.

Glencroft made sure that only the best British Wool from nearby sheep farmers was used throughout the supply chain, which meant that the product development process took longer than a year.

Glencroft was able to pass British Wool’s stringent grading system as a result, demonstrating the highest levels of quality assurance and assisting British Wool in its mission to promote sustainable demand for British Wool.

“We connected the British Wool supply chain with the production of the materials that attach the latex sole, as well as with UK cutting and printing facilities, as part of the product development process for our traceable insole. Even the box has been printed locally in Yorkshire.”

The insoles can be cut to fit any size and have a wool pile that is 10 mm thick, which is more than 250% thicker than the insoles found in less expensive shoes.

Haldi Kranich-Wood at British Wool, concluded: “The spring-like structure of British sheep allows them to produce wool that is incredibly resilient. Not only does wool boast naturally odor-resistant, breathable, and moisture-wicking properties, creating a healthy environment for feet, but the use of British Wool also helps to support British farmers. As a genuine British wool product, we are pleased to grant this product a license to bear the Shepherds Crook Mark logo.”


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