Levi Strauss to Source Organic Cotton Directly from Farmers
In order to source organic cotton directly from Pakistani farmers, Levi Strauss & Co., a leading global denim brand, has announced it is collaborating with Artistic Milliners’ Milliner Organic project through its participation in the Organic Cotton Accelerator (OCA) program.
o help local communities, the project gives farmers the power to switch to organic cotton, with training and assistance for converting their fields. With the help of Levi Strauss & Co., the business will be one step closer to sourcing more ethical fibers.
The partnership is the result of Levi Strauss’ joining the Organic Cotton Accelerator (OCA), a multi-stakeholder organization that brings supply security and measurable social and environmental benefit to organic cotton production, last year
Jeffery Hogue, LS & Co.’s chief sustainability officer, said: “We can collaborate through the partnerships made possible by OCA to ensure that the communities are best served while also supporting the longevity of cotton.”
Initiatives like Milliner Organic introduce agricultural methods that better promote soil health. In light of Pakistan’s widespread flooding in 2022, this became crucial.
A healthier soil helps to reduce greenhouse gas emissions and remove carbon from the atmosphere. This supports the future sustainability of the natural environment that communities depend on.
“This project is special to us, as not only do we support farmers as they switch to organic cotton farming methods, but we also get to bring innovation and ingenuity to the farming communities,” said Director of operations for Artistic Milliners, Omer Ahmed. “We establish connections between all participants in the supply chain to trace the path our products take from farm to fashion using blockchain technology. This level of transparency is vital to raising the bar in collaboration and fostering strong partnerships.”
Reference: https://www.just-style.com/news/levi-strauss-to-source-organic-cotton-directly-from-farmers/
