With sustainability at its core, Lenzing’s TENCEL™ brand of textile fibers is dedicated to offering cutting-edge fiber solutions that promote circularity and transparency throughout the industry, laying the groundwork for a textile sector that is truly sustainable.
TENCEL™ began the year with the introduction of high-value offerings that improve traceability and transparency for value chain partners and customers as Lenzing and TENCEL™ continue to pursue climate neutrality by 2050.
The textile value chain has been looking into ways to increase transparency in order to address the growing consumer trend of wanting to know more about the quality, environmental impact, and origin of the products they buy. In a Q&A, Vice President of Global Textiles Business at Lenzing Florian Heubrandner discussed some of the most recent Lenzing initiatives to address the growing demand for transparency from clients and business partners.
Acabamentos Têxteis de Barcelos (ATB), a company based in Portugal, and TENCEL&trade teamed up to launch a complete line of lyocell and organic cotton fleece fabric in January. The fabric was created as brushed and unbrushed fleece and was made of 60% cotton and 40% TENCEL™ brand lyocell fibers. Due to the collection’s soft and structured qualities, it quickly became a bestseller.
An assortment of sample undergarments made with lyocell and modal fibers bearing the TENCEL™ brand name was also introduced this year. The collection received praise for including a sustainable element in addition to style and comfort because the lace contains more than 40% TENCEL™ fibers.
On home textile applications, Lenzing’s Gamze Stöger, Global Business Development Manager Home and Interior Textile, revealed interesting insights around working with partners globally to strengthen the portfolio and customer base in an exclusive Q&A.
Lenzing demonstrated TENCEL™ branded fiber applications for the interiors market and as a blending partner with hemp and linen at the Heimtextil trade show in Frankfurt, Germany. Numerous application options, such as curtains, carpets, and rugs, were highlighted. There was also discussion of the additional advantages provided by TENCEL™ fibers, such as softness, sheen, and wrinkle recovery.
Recently, Lenzing participated in the Kingpins Show and the SpaceD open house organized by Pakistan-based denim manufacturer Soorty in New York to highlight the importance of a circular and sustainable denim industry, as well as the versatility of TENCEL™ fibers in “zero cotton” denim.